Newportrip

Overview

Created a mobile app that helps tourists create personalized trip itineraries

Given a school project prompt to develop a product with the goal of assisting visitors and/or residents in a city of focus, I chose to create a mobile app that will help visitors create a personalized itinerary for the city Newport, Rhode Island.

My Role

UX Designer

Responsibilites

UX/UI Design, User Research, Prototyping, Usability Testing

Timeline

March - April 2021 (4 weeks)

The Problem

While traveling is exciting, planning the trip can be stressful and time-consuming, often due to a lack of adequate knowledge and difficulties in self-exploration.

The Challenge

How can we simplify the itinerary planning process for visitors to Newport, allowing them to customize their trip with ease and ensuring they experience the best the city has to offer?

The Solution

Newportrip is a mobile app that simplifies travel planning through a fun and engaging onboarding process that captures user preferences. This feature allows the app to craft personalized itineraries, allowing visitors to easily explore Newport's top attractions tailored to their interests.

Input the duration and budget of your trip

Select interests and activities you like

Receive a personalized itinerary

Explore all of what Newport has to offer

Competitive Research

I analyzed popular itinerary mobile apps like TripIt, Wanderlog, and Roadtrippers and identified that these platforms often overwhelm users with excessive information and lack clear onboarding. This gap in the market highlights the need for a simpler, more intuitive interface.

TripIt

Wanderlog

Roadtrippers

User Interviews

To better understand typical trip planning behaviors and the challenges encountered, I conducted interviews with five individuals aged 18 to 50.

These discussions focused on their existing planning methods, difficulties faced during the process, usage of travel apps, and their planning timelines. These interviews helped identify common trends and insights about users' goals, needs, and pain points.

Key Insights:

  1. Time Consuming

Planning a trip was seen as stressful, even for those who enjoyed the planning aspect.

  1. Inefficient Gathering

Collecting trip information from various sources was seen as disorganized and cumbersome.

  1. Overwhelming

People felt overwhelmed by the variety of activities, leading to decision fatigue.

  1. Time Consuming

Planning a trip was seen as stressful, even for those who enjoyed the planning aspect.

  1. Inefficient Gathering

Collecting trip information from various sources was seen as disorganized and cumbersome.

  1. Overwhelming

People felt overwhelmed by the variety of activities, leading to decision fatigue.

  1. Personalization

What steps must a user take for the app to generate a customized itinerary?

  1. Convenience

What amount of information is required from the user to begin?

  1. Resourcefulness

What additional features can the app provide to assist travelers beyond creating itineraries?

User Persona

Based on these insights, I created a user persona, Olivia, addressing her specific pain points, wants, and needs.

HMW Questions and Solution Goals

  1. How might we streamline the itinerary creation process to make it less time-consuming and more intuitive?

  2. How might we transform itinerary planning into an enjoyable and engaging activity?

The primary goal is to develop an app that generates personalized trip itineraries for users, emphasizing personalization, convenience, and resourcefulness.

  1. Personalization

What steps must a user take for the app to generate a customized itinerary?

  1. Convenience

What amount of information is required from the user to begin?

  1. Resourcefulness

What additional features can the app provide to assist travelers beyond creating itineraries?

Given the limited time available for research on this design project, I based my approach on several key assumptions:

  • Users are seeking a mobile app specifically designed to assist in creating trip itineraries.

  • Users are open to recommendations for attractions.

  • Users value quick and easy access to information while traveling.

User Flow

Before moving on to iterating solutions, I created a user flow to better understand how a user would progress from initial onboarding to successfully creating a trip itinerary.

Ideation + Iterations

With valuable insights from user research, I transformed my initial concepts into tangible designs by sketching out screen layouts with pencil and paper.

I conducted usability testing with the prototypes below, asking participants to undergo the onboarding process while I monitored their interactions and noted any difficulties or friction points with the interface. This iterative process led to successive refinements of the prototype.

Final Design

Using Figma, I crafted a high-fidelity prototype that showcases the app’s features and flow, allowing users to effortlessly and enjoyably plan their trip to Newport.

Onboarding

This process is streamlined to help users easily begin planning their trip.

Personalized Itinerary

The app tailors itineraries to meet users' preferences, ensuring a trip experience that feels uniquely suited to them.

Additional Resources

Users can discover more attractions in Newport to enhance or expand their itineraries as they go.

Next Steps

To further enhance Newportrip, I plan to:

  1. Develop a collaborative feature that allows multiple users to co-create and edit a single itinerary.

  2. Integrate in-app functionalities for reservations and ticket purchases to streamline the booking process.

  3. Launch a desktop version of the app to provide a more versatile and comprehensive planning experience.

Additionally, I aim to conduct more usability tests to gather further feedback and continue iterating on the prototype.

Reflection

Listening to Users

It was incredibly eye-opening to witness the evolution of my app from the initial ideation stage to the final prototype. Gathering insights and feedback from user interactions and testing sessions allowed for continuous refinement. It's crucial to remember that we're designing for the users, not for ourselves.

Check out my other projects! ↓

Thanks for visiting. Let’s connect!

Made with 💖 © 2024 Emily Lee

User Interviews

To better understand typical trip planning behaviors and the challenges encountered, I conducted interviews with five individuals aged 18 to 50.


These discussions focused on their existing planning methods, difficulties faced during the process, usage of travel apps, and their planning timelines. These interviews helped identify common trends and insights about users' goals, needs, and pain points.

Key Insights:

  1. Time Consuming

Planning a trip was seen as stressful, even for those who enjoyed the planning aspect.

  1. Inefficient Gathering

Collecting trip information from various sources was seen as disorganized and cumbersome.

  1. Overwhelming

People felt overwhelmed by the variety of activities, leading to decision fatigue.

  1. Personalization

What steps must a user take for the app to generate a customized itinerary?

  1. Convenience

What amount of information is required from the user to begin?

  1. Resourcefulness

What additional features can the app provide to assist travelers beyond creating itineraries?

User Interviews

To better understand typical trip planning behaviors and the challenges encountered, I conducted interviews with five individuals aged 18 to 50.


These discussions focused on their existing planning methods, difficulties faced during the process, usage of travel apps, and their planning timelines. These interviews helped identify common trends and insights about users' goals, needs, and pain points.

Key Insights:

Thanks for visiting. Let’s connect!

Made with 💖 © 2024 Emily Lee

Made with 💖 © 2024 Emily Lee