Problem
While traveling is exciting, planning the trip can be stressful and time-consuming, often due to a lack of adequate knowledge and difficulties in self-exploration.
The Challenge
How can we simplify the itinerary planning process for visitors to Newport, allowing them to customize their trip with ease and ensuring they experience the best the city has to offer?
Solution
Newportrip is a mobile app that simplifies travel planning through a fun and engaging onboarding process that captures user preferences. This feature allows the app to craft personalized itineraries, allowing visitors to easily explore Newport's top attractions tailored to their interests.
Input the duration and budget of your trip
Select interests and activities you like
Receive a personalized itinerary
Explore all of what Newport has to offer
Competitive Research
I analyzed popular itinerary mobile apps like TripIt, Wanderlog, and Roadtrippers and identified that these platforms often overwhelm users with excessive information and lack clear onboarding. This gap in the market highlights the need for a simpler, more intuitive interface.
TripIt
Wanderlog
Roadtrippers
User Persona
Based on these insights, I created a user persona, Olivia, addressing her specific pain points, wants, and needs.
HMW Questions and Solution Goals
How might we streamline the itinerary creation process to make it less time-consuming and more intuitive?
How might we transform itinerary planning into an enjoyable and engaging activity?
The primary goal is to develop an app that generates personalized trip itineraries for users, emphasizing personalization, convenience, and resourcefulness.
Given the limited time available for research on this design project, I based my approach on several key assumptions:
Users are seeking a mobile app specifically designed to assist in creating trip itineraries.
Users are open to recommendations for attractions.
Users value quick and easy access to information while traveling.
User Flow
Before moving on to iterating solutions, I created a user flow to better understand how a user would progress from initial onboarding to successfully creating a trip itinerary.
Ideation + Iterations
With valuable insights from user research, I transformed my initial concepts into tangible designs by sketching out screen layouts with pencil and paper.
I conducted usability testing with the prototypes below, asking participants to undergo the onboarding process while I monitored their interactions and noted any difficulties or friction points with the interface. This iterative process led to successive refinements of the prototype.
Final Design
Using Figma, I crafted a high-fidelity prototype that showcases the app’s features and flow, allowing users to effortlessly and enjoyably plan their trip to Newport.
Onboarding
This process is streamlined to help users easily begin planning their trip.
Personalized Itinerary
The app tailors itineraries to meet users' preferences, ensuring a trip experience that feels uniquely suited to them.
Additional Resources
Users can discover more attractions in Newport to enhance or expand their itineraries as they go.
Next Steps
To further enhance Newportrip, I plan to:
Develop a collaborative feature that allows multiple users to co-create and edit a single itinerary.
Integrate in-app functionalities for reservations and ticket purchases to streamline the booking process.
Launch a desktop version of the app to provide a more versatile and comprehensive planning experience.
Additionally, I aim to conduct more usability tests to gather further feedback and continue iterating on the prototype.
Check out my other projects! ↓
